Shaw
Shaw is (or was, before it was bought by Rogers) Western Canada’s largest Telco to the majority of the west. To coincide with the launch of Shaw Mobile, Shaw’s biggest product launch in over a decade–we introduced a new “Brighter Together” brand platform and new visual identity. Brighter Together speaks to the necessity of connection in our modern world as well as our technology and services being better able to connect you when they’re bundled together–a brighter choice.
Fibre Look & Feel
First, we created a brand new look for the brand. The refreshed visual identity puts Shaw’s Fibre+ network at the forefront with the introduction of an immersive 3D Fibre world, new typeface and expanded colour palette — helping position Shaw as more of a tech brand than a stuffy old Telco.
Mobile Offering
With Shaw, when you added a Mobile plan to your Internet, you got crazy discounts ($45/mo unlimited - compared to our competitor’s $75/mo+). To highlight this, we created the “secretly smart” campaign where only Shaw customers were in-the-know on the great deal they’d get from bundling services.
Internet & TV
To promote our Internet & TV products in video, we leaned heavily into familiar tensions like spotty WiFi and it being nearly impossible to remember which streaming platform your favourite show is on.
Tree Spree
For Earth Day, we used our Brighter Together platform to create an interactive gaming campaign where we challenged online gamers to plant digital trees in any game, which we then matched, 1 for 1, in the real world.