Ketchup & Seemingly Ranch

Overview

When a Taylor Swift fan account’s tweet about Taylor eating “ketchup and seemingly ranch” went viral, brands jumped on it with their own ketchup and “seemingly ranch” memes.

But Heinz had made ketchup and ranch for years (Kranch), and it hadn’t been selling well. So we saw an opportunity to turn Heinz’ worst seller into a best seller by making one small change to Kranch. Introducing Heinz Ketchup & Seemingly Ranch.

With Mustaali Raj, Thom Peters, and many more.

Results

6B

Impressions — the most in brand history

$160M+

In earned media

5X

More demand than Heinz Ketchup

In the press

Covered by CNN, FOX, TMZ, USA Today, CBS, Billboard, NPR, NYTimes, Forbes, Fast Company — and late night TV.